Brett Lair
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Anderson Craft Ales

Anderson Craft Ales

 

Anderson Craft Ales approached me to design and establish the branding for their family owned & operated craft brewery based out of London, Ontario. They have the experience to create amazing beer (their award winning Brewmaster also has a Ph.D. in Microbiology!), but needed a look that is very approachable and will stand out from the many craft breweries in Ontario alone. The craft beer industry is on a major upswing and they want to make sure they're leading the pack for years to come.

Design trends run wild when it comes to craft beer, but Anderson Craft Ales is a brand created with longevity in mind and is perfectly balanced between professional, modern, and approachable. The identity cleverly features a hop in the negative space of the 'A' to pay homage to their hop-focused ales while the stationery follows a minimalist approach with its clean layout.

Continued below.

 
 
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 As a way to get more people in the door who have tried their beer at one of the many restaurants that carry Anderson Craft Ales, their coaster offers a free brewery tour, while directions to the brewery are seamlessly integrated into the design.

As a way to get more people in the door who have tried their beer at one of the many restaurants that carry Anderson Craft Ales, their coaster offers a free brewery tour, while directions to the brewery are seamlessly integrated into the design.

 This minimalist approach continues with the beer cans and is where the branding really evolves and a strong design system is set in place. Using solid white cans allows the hits of bold colour to draw your focus to the beer's name and help the product line stand out on the shelves by creating a billboard effect. The back of the cans feature tasting notes and vital information for anyone looking to understand the beer's profile better. On the side of the can, the ideal serving temperature and glassware icon is set for people looking to get the full experience.

This minimalist approach continues with the beer cans and is where the branding really evolves and a strong design system is set in place. Using solid white cans allows the hits of bold colour to draw your focus to the beer's name and help the product line stand out on the shelves by creating a billboard effect. The back of the cans feature tasting notes and vital information for anyone looking to understand the beer's profile better. On the side of the can, the ideal serving temperature and glassware icon is set for people looking to get the full experience.

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