Fika Cafe & Bakery
I believe in designing for the type of clients you want to work with, so this is purely to demonstrate the branding process in the context of a cafe. All photography is from Unsplash.
Fika (Fee-ka) is a proud Swedish coffee tradition, which inspired me to fuse my love for great coffee and Nordic design into a single project. I've included photography to help build a mood around the branding, as if this were an actual location.
Using the cross within the Swedish flag as inspiration, the logotype was designed to include this within the negative space as an homage to its roots. This subtleness is a characteristic of Nordic design; not too flashy, but well thought out.
As a place where friends would gather and relax, I wanted the interior vibe to remain true to a clean design, but also feel welcoming through natural wood tones and a rustic brick wall.
Custom patterns were designed, inspired by Nordic designs. These patterns are applied to various pieces throughout the branding, including dishware, packaging, and collateral.