Brett Lair
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Fitzgerald Whiskey

 
 

Every year I create a goal to work with someone in a specific industry. Previously craft beer and coffee have been my goals, both of which I achieved. Much like Fika was created to attract someone in the coffee industry, this project was created with the goal of working with a craft distillery.

From the first time I experienced Lake Superior, I’ve been completely hooked. Never before have I experienced something with so much history, beauty, and power. I wanted to create a concept based on Lake Superior, but more specifically one that honours the historical SS Edmund Fitzgerald wreckage which occurred in 1975.

 
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 The ship was launched from Superior, Wisconsin on November 9, 1975 with Captain Ernest M. McSorley in command.

The ship was launched from Superior, Wisconsin on November 9, 1975 with Captain Ernest M. McSorley in command.

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 The coordinates of the wreckage.

The coordinates of the wreckage.

 Captain McSorley's last message.

Captain McSorley's last message.

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