Iron Road Brewing
Richard and Jared approached me to talk about handling their branding after a couple unsuccessful logo designs. Being from Kamloops, a railroad town, they wanted to capture a strong, blue-collar industry look that would resonate with the locals, but also attract a younger crowd especially since they're brewing so close to Thompson Rivers University.
A strong slab-serif font and bold colour palette are essential to this identity, giving it that balance of industrial and modern. The dark charcoal and rusty orange tones (iron and rust) are tied into not only the railway industry, but the aesthetic direction the brewery will take on as well.
The iron spike that separates the typography is an iconic image of its own, which worked its way into an alternate "IR" identity with surrounding details that are representative of the front of a old steam locomotive to further tie in with the town's history.
The overall brand aesthetic created for Iron Road Brewing lends itself towards a strong, friendly image whether it's on stationery, glassware, merchandise or their online presence.